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Social Media for Business: 2015 Marketer’s Guide

Should your business be on social media? Absolutely. But should you have an account on every platform? Not necessarily. Your social success depends largely on the type of business you run and how much time and effort you intend to put into your strategy. Some networks, like Facebook, buy followers instagram are more low-maintenance and work for every type of business, while others, like Instagram, require more dedication, working best for businesses in certain niches. Want to create an enviable social strategy? Familiarize yourself with all of the social networks at your disposal, figure out which features will work best with your business and focus on the platforms that best reflect your business's mission

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Facebook is the biggest social network out there, both in terms of name recognition and total number of users. With over 1.39 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, it's arguably the most versatile one. In the 11 years since it launched, Facebook grew from a simple website where college students could keep in touch into a multifaceted Web and mobile social-platform where anyone can connect with not just their friends and family, but also with celebrities, organizations, businesses and more thanks to the Pages feature. Since Facebook has a wealth of options for any type of organization, it's a great starting point for your business, regardless of your industry. You can use it to share photos, videos, buy instagram followers for 5 important company updates and more. Additionally, Facebook is a lot more low maintenance in terms of posting frequency — whether you post several updates a day or only a few a week won't make much of a difference in terms of what your fans think of you. To find out more about Facebook for business, check out our guide.


Twitter is another social network where mostly anything goes. With Twitter, you can post short (140 characters or less) text updates along with videos, images, links and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly can i buy instagram followersconnect with people all around the world (the platform has more than 500 million users worldwide). Because of this, Twitter is not only a great way to market your business; it's also an effective channel for handling customer service. For example, if you maintain an active Twitter presence, then customers who are also active on the platform will seek you out to express concerns or share their praise.


This platform consists of digital bulletin boards where users can save and display content they like in the form of pins. Users create and organize their boards by category, so for example, as a personal user, one might have a board dedicated to food where they pin recipes, another board dedicated to photography they find interesting and so on. Pinterest is very visually oriented (every post has to be an image or video), and like Facebook, it is also fairly low-maintenance as far as post frequency is concerned. However, keeping your boards organized and search-friendly can be time-consuming. Pinterest is also a much more niche network than Facebook or Twitter, and so it may not work for everyone. Pinterest's users are primarily female, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That's not to say that businesses outside of these categories can't succeed on the platform, but it does make it a great marketing tool for businesses that do work in those areas.

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